Kind and Sensitive soldiers…..
The British Army is launching a new recruitment campaign, a few weeks after considering dropping their longstanding “Be the Best” recruitment logo for fear of putting off those that are less able and confident. The motto was criticised for being “dated, elitist and non-inclusive” in todays world. [DUH] !
The £1.6m advertising campaign aims to demonstrate the Army can “emotionally and physically” support recruits from all backgrounds – gay, trans, female, muslim, stamp collectors, sensitive lads and butch ladies.
The Army say they want to be seen as modern and a reflection of the (snowflake) society it represents and that means an emphasis on being open to all – regardless of gender, race, religion or class.
Some will see this as a sign the Army has gone soft by focussing on people’s worries. They will question whether it’s another sign of pandering to political correctness.
Like to know what I think?
The British Army is there to put their arses on the line on the field of battle to protect Queen and country – its not about prayer mats, holding hands and cuddles of encouragement. The British Army is without doubt the best in the world and this latest pathetic idea to conform with “political correctness” undermines the bravery of the vast majority our troops by encouraging the recruitment of an emotionally fragile brigade whose main priorities are whether to use the male or female toilet.
I don’t want the army defending me to be kind and sensitive – I’d rather they were utter bastards!
English Tour Guide
Let’s Tour England !